PROMISE“ WITH EACH PIECE DESIGNED TO FIT COHESIVELY INTO OUR COLLECTION, WE CURATE A READY-TO-WEAR WARDROBE WITH THE PURPOSE OF LONGEVITY OVER TREND.”
ORIGIN STORY
ALEXANDRA is a reflection of founder Lexi — and countless women like her — who lead busy and multifaceted lives, seeking comfort and ease while prioritising style. To answer their call, we balance elevated detail with relaxed silhouettes, creating our signature comfortable feel. With each piece designed to fit cohesively into our collection, we curate a ready-to-wear wardrobe with the purpose of longevity over trend. Our unwavering commitment to women is they should never have to compromise comfort for style.
OUR IMPACT
Conscious of our impact on the planet, we prioritise natural fabrics and nurture strong relationships with responsible and ethical manufacturers. Giving back is an integral part of our brand, and we are dedicated to channeling our success into positive social impact, supporting women every day and every way.
COMFORTABLE EVERYDAY-WEAR
ALEXANDRA brings a cool and contemporary take to comfortable everyday-wear.