At Alexandra, we’re committed to doing things differently. Every choice we make is guided by our dedication to People, Planet, and Product.
We believe fashion can create a positive impact, and we’re working hard to ensure that what we do makes a real difference—from supporting our community and partners, to reducing our environmental footprint, to designing clothes you’ll love that are made to last.
Join us on this journey as we continue to level up and make fashion more sustainable, thoughtful, and responsible—one step at a time. Let’s create a future where style meets purpose—together.
PEOPLE
At Alexandra, we believe that our impact begins with the people behind our brand. Based on the beautiful Gold Coast in Australia, we embrace a wholesome lifestyle that reflects our commitment to conscious living. As a women-led and predominantly women-staffed business, we foster a culture of collaboration, creativity, and support within a close-knit team. Building strong, meaningful relationships within our team, as well as with our suppliers, customers, and the broader community, is at the heart of everything we do.
We are also dedicated to giving back, donating products quarterly to Thread Together, a charity that redistributes new clothing to those in need. This initiative ensures that fashion reaches those who need it most while reducing waste.
As we continue to grow, we are actively scoping partnerships with best-in-class suppliers who prioritise transparency, environmental practices, and care for their workforces as much as we do.
“Our supply chain partners, from China to India, are carefully selected to uphold sustainable, transparent, and ethical standards in line with our brand values.”
PRODUCT
We are also dedicated to giving back, donating products quarterly to Thread Together, a charity that redistributes new clothing to those in need. This initiative ensures that fashion reaches those who need it most while reducing waste.
As we continue to grow, we are actively scoping partnerships with best-in-class suppliers who prioritise transparency, environmental practices, and care for their workforces as much as we do.
For our ALX Athleisure collections, where synthetics are sometimes necessary to achieve the desired performance and durability, we are actively sourcing better alternatives, such as recycled materials.
Beginning in 2025, we are also integrating GOTS-certified organic cotton and OEKO-TEX-certified fabrics to ensure that our materials meet the highest environmental and safety standards.
By meticulously focusing on the tech side of fashion and optimising our development processes, we are able to minimise waste, reduce shipping, and conserve resources throughout the sampling and production stages. We are also committed to responsible production, producing only what we need and carefully managing inventory to avoid overproduction and excess stock.
Lexi & the team x