Our founder Alexandra Bell was recently featured on the Fashion Business Mindset Podcast to talk about her journey as the founder of ALEXANDRA and the creator of Beau Bell Studio!

For those who don’t know, Lexi's love for timeless fashion led her to launch my namesake label, ALEXANDRA, back in 2016 in Melbourne. It started as a way to offer elevated essentials to busy women who value style without compromise. Over the years, this passion has grown into so much more—spanning e-commerce, a beautiful brick-and-mortar store, and now a creative studio, all based on the stunning Gold Coast.

In the podcast, Lexi dives into some key lessons and milestones from her journey, including:
⚡️ What she's learned about growing a business from scratch
⚡️ How to elevate your brand while connecting meaningfully with your customers
⚡️ Striking a balance between performance marketing and brand building
⚡️ The exciting (and challenging!) process of opening my first store
⚡️ The inspiration behind Beau Bell Studio, a space designed for creativity and collaboration

⚡️ Exclusive Offer

This summer, Beau Bell Studio is offering 30% off bookings for established businesses until February 2025. Just mention the podcast to claim the offer!

Whether you’re launching your brand or looking to create something extraordinary, Beau Bell Studio is a space where magic happens.

Head over to Beau Bell Studio to check it out or book your spot!

Thank you for joining me on this journey—it’s been an incredible ride so far, and I can’t wait to see what’s next!